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UID:20160531T1631Z-1464712275.1958-EO-20099-2671@142.103.0.67
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SUMMARY: What Did Panasonic Learn in China? Japanese Electronics Firms and 
 the Greater China Market
DESCRIPTION: Japanese electronics firms such as Panasonic\, Sony\, Hitachi 
 and Toshiba have set up a wide array of factories\, sales offices and manag
 ement offices over the past 35 years. This study focuses on how their strat
 egies have changed since China joined the World Trade Organization in 2001.
  Theoretically\, Japanese companies should now have a greater opportunity [
 …]
X-ALT-DESC;FMTTYPE=text/html: <p>Japanese electronics firms such as Panason
 ic\, Sony\, Hitachi and Toshiba have set up a wide array of factories\, sal
 es offices and management offices over the past 35 years. This study focuse
 s on how their strategies have changed since China joined the World Trade O
 rganization in 2001. Theoretically\, Japanese companies should now have a g
 reater opportunity of increasing local sales and expanding their market sha
 re based on unique technologies and brand power. The investigation is based
  on interviews in Hong Kong\, Taipei\, Shanghai and Beijing with 15 major f
 irms in consumer and industrial electronics. The results indicate that whil
 e Japanese companies expanded their operations over the past 10 years or so
 \, they face many difficulties in penetrating the Chinese market\, includin
 g competition from Korean and Taiwanese companies\, as well as Chinese firm
 s. Indeed\, for many Japanese electronics makers the traditional objective 
 of entering China in order to take advantage of `cheap wage’ export-oriente
 d production to markets outside the country remains the most important func
 tion. Panasonic\, however\, has set itself apart from the others by opening
  Lifestyle Research Centres in Shanghai and Taipei and attempting to focus 
 on designing local products to match consumer household needs.</p><p><stron
 g>Sponsor:</strong> Centre for Japanese Research\, Department of Asian Stud
 ies<br /><strong>By:</strong> Professor David W. Edgington\, Department of 
 Geography<br /><strong>Type:</strong> Event</p>
LOCATION:Room 604\, Asian Centre
GEO:49.266835;-123.258576
URL;VALUE=URI:https://sppga.ubc.ca/events/event/what-did-panasonic-learn-in
 -china-japanese-electronics-firms-and-the-greater-china-market/
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DTSTART:20141102T090000
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