Jiaying Zhao

MPPGA Teaching Faculty; Associate Professor, IRES / Psychology

Research Area

About

Dr. Jiaying Zhao is an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at UBC and the Canada Research Chair (t2) in Behavioural Sustainability.


Research

Dr. Zhao's research aims to use psychological principles to design behavioral solutions to address sustainability challenges. Specifically, she examines how resource scarcity impacts human cognition and behaviour and what interventions are effective at alleviating cognitive burdens in the poor; how to reduce water and energy consumption, encourage recycling and composting behaviour, promote responsible car-sharing behaviour, and engage the public on biodiversity conservation; and what cognitive biases people have regarding climate change.


Publications

Visit lab website for a complete list of publications.


Jiaying Zhao

MPPGA Teaching Faculty; Associate Professor, IRES / Psychology

Dr. Jiaying Zhao is an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at UBC and the Canada Research Chair (t2) in Behavioural Sustainability.

Dr. Zhao's research aims to use psychological principles to design behavioral solutions to address sustainability challenges. Specifically, she examines how resource scarcity impacts human cognition and behaviour and what interventions are effective at alleviating cognitive burdens in the poor; how to reduce water and energy consumption, encourage recycling and composting behaviour, promote responsible car-sharing behaviour, and engage the public on biodiversity conservation; and what cognitive biases people have regarding climate change.

Visit lab website for a complete list of publications.

Jiaying Zhao

MPPGA Teaching Faculty; Associate Professor, IRES / Psychology

Dr. Jiaying Zhao is an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at UBC and the Canada Research Chair (t2) in Behavioural Sustainability.

Dr. Zhao's research aims to use psychological principles to design behavioral solutions to address sustainability challenges. Specifically, she examines how resource scarcity impacts human cognition and behaviour and what interventions are effective at alleviating cognitive burdens in the poor; how to reduce water and energy consumption, encourage recycling and composting behaviour, promote responsible car-sharing behaviour, and engage the public on biodiversity conservation; and what cognitive biases people have regarding climate change.

Visit lab website for a complete list of publications.