With over six years of experience in media and communications, Raashi is passionate about weaving the worlds of public relations and social media to deliver powerful campaigns. Goal-oriented by nature, she has been featured in the Godrej PRmoment 30 under 30 India list and has worked for MSL Group, Weber Shandwick, and Adfactors PR. Raashi was instrumental in strategizing traditional and digital communication for multisectoral clients across technology, impact investment, hospitality, real estate, start-up, and engineering like Twitter, Omidyar Network, Hyatt Hotels, Panattoni, and Tata companies.

Realizing the great influence of brand campaigns, Raashi is convinced that the private sector has the potential to unlock sustainable progress for communities, especially in developing countries. She has a demonstrated history of devising innovative campaigns that not only aim to contribute to social good but also urge audiences to actively participate. She has worked with several brands to amplify their focus on ESG, while promoting the adoption of sustainable practices and was inspired to pursue the MPPGA degree to address the need for sustainable industrialization, innovation, and a strong digital infrastructure.

Raashi graduated from Symbiosis International University, with a specialization in Public Relations and interned with reputed agencies. She believes in giving back to society and has volunteered with Teach for India, Salaam Baalak Trust for street kids, and Comet Media Foundation. She looks forward to coming up with sustainable solutions and running successful campaigns that focus on the world’s most pressing humanitarian and societal issues.

Visit her LinkedIn profile here.