The Meiji period (1868-1912) was a turning point in Japanese society, which underwent a renaissance in law, politics, and social structure. With the renewal of society, cosmetic culture and makeup practices followed suit. Shaved eyebrows and blackened teeth fell out of fashion. Later, Japanese makeup adopted more influences from western cultural aesthetics. This new western style was introduced to Japanese culture by a renowned hairdresser, and paved the way for the profession of the beautician. These new beauticians began running their own salons while occasionally contributing their research to articles in Japanese womens’ magazines. While answering questions about beauty from their readers, they found the opportunity to promote or advertise their own products.
Sponsor: Centre for Japanese Research, Department of Asian Studies
By: Professor Yasuko Tamaki (Nikkei National Museum and Cultural Centre)
Type: Event
